Grow your business using automation

Use automation in business to boost growth and save time

Is your business struggling to grow because of time spent on repetitive tasks? 

If yes, then implementing automation processes could be the answer. 

Running your business probably involves keeping track of a wide range of tasks, and some of those tasks can be made more time and financially efficient using automation. Automating repetitive tasks leaves more time to spend on the pieces of work that are most important to your business like focusing on strategic initiatives and building relationships. 

There are more opportunities for automation in your business than ever before. You can schedule emails, follow up on abandoned carts, sync data between apps, and notify team members of new tasks. When correctly set up, automated systems are more accurate than manual ones. They make fewer mistakes, leading to better work quality, more efficiency and reduced staff stress.

To help you identify areas you think automation could help you, these automation options have been split into client-facing automation and internal automation. There is overlap between these two areas and it might be that the most effective approach for your business is to use a mix of automations. 

Client-facing automation  

Client-facing automation allows you to improve customer service, foster loyalty and boost sales. 

Automated email campaigns allow you to trigger emails based on actions including completing sign-up forms, sending abandoned cart emails, sending emails to different customer groups and sending onboarding emails to support and teach new customers. Once these email campaigns have been created they are sent automatically at the time intervals you set. 

 

Automated SMS messages allow you to send a variety of information to your customers, including cart abandonment, promotional messages and meeting or event reminders.  These messages tend to have a higher open rate than email campaigns and are useful for delivering time-sensitive information. 

Customer database automation allows you to see easily when the last interaction with each customer was. It keeps all their information in one place allowing anyone in your team to support a customer without needing to look in lots of places and collate information. Automating the collation of this information supports your business to offer good customer service and improve relationships with your customers or clients. 

Review automation allows you to automatically send out requests for customer reviews when certain triggers are met. For example, sending a review request 2 weeks after a product has been delivered. 

Social media scheduling tools allow you to plan and schedule your social media posts across different platforms. Tools like these mean marketing teams can organise content and be confident it will be posted according to the plan. 

Internal automation 

Internal automation systems allow you to run your business more efficiently. They reduce the likelihood of errors and increase the time that can be spent on other things.  

Create standard operating procedures (SOPs) to make it easier to onboard new team members and delegate tasks. Recording detailed instructions for different processes is an important training tool and allows tasks to be easily delegated.

Manage your sales process to reduce friction between different stages and increase conversion rates. Sales automation can help you keep track of the sales pipeline, manage your calendar, organise and rank leads, sync data from different sources and communicate effectively with the marketing team.   

Implement a task management system to communicate goals, plan tasks and keep track of progress. This can be a game changer when working on multiple projects with multiple people. 

 

Accounting and expense system automation helps track your business financials, including sales and expenses. 

Finally

The right automation processes make tasks faster and easier to do while also offering a more personalised experience for your customers.  

We know automation. We can share our knowledge and guide you through deciding and implementing the automations that will support your business. 

Stop losing time to tasks that can be automated and take your business to the next level.

Are you trying to solve a problem, and want a solution, not just information?

Let's Talk About Your Business

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