Welcome To The Lab

Here we share our expertise and provide tips, guides and walkthroughs to help you Track, Optimise & Automate Your Business

An image of LinkedIn Lead Gen Form Logo flowing to Active Campaign Logo via a Zapier labelled arrow
Automation

Send LinkedIn Lead Gen Form Submissions to ActiveCampaign with Zapier

In this short walkthrough you'll be taken step by step through the process of building this automation... no manual Customer Relationship Management (CRM) uploads or contact creation required.

Image of stressed woman surrounded by various names for landing pages
MarTech

What is a Landing Page?... Why so much confusion

We'll finally answer those seemingly simple questions about landing pages that are clouded by conflicting and contrasting opinions across the internet.

Hubspot Logo with Currency EUR flowing to Make.com (Formerly Integromat) then Currency USD Flowing Back to Hubspot
Automation

Automatically Update Currency Exchange Rates for Hubspot Products

Step by step guide to using Make.com (Formerly Integromat) to automatically update currency exchange rates for Hubspot products using the Hubspot Products API.

Google Analytics logo with Google Tag Manager logo surrounded by questions marks
Tracking & Analytics

Do I need Google Tag Manager for Google Analytics?

We'll cover the pros and cons of deploying Google Analytics directly to your site vs. deploying Google Analytics using Google Tag Manager.

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