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Here we share our expertise and provide tips, guides and walkthroughs to help you Track, Optimise & Automate Your Business

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MarTech

How the Right CRM Supercharges Pay-for-Lead Businesses

Choosing the right CRM is a strategic move. Your CRM might be costing you more than it's saving. Upgrade to unlock revenue, less stress, and scalable growth. You’re already paying for the leads, now make sure you're getting full value from every one.
Catherine Lynch
July 10, 2025
•
5 min read
MarTech

CRM that powers sales-led SaaS growth

In a Sales-Led Growth model, CRM isn’t just admin; it’s central to revenue execution. Read on to discover how to boost your productivity with a CRM that works for you and your business.
Catherine Lynch
June 25, 2025
•
5 min read
MarTech

Why PLG SaaS companies need a purpose-built CRM

Learn why a CRM system might not be working for your PLG business and discover solutions that will boost your business.
Catherine Lynch
June 25, 2025
•
5 min read
MarTech

CRM for Small Business Owners: Choosing the Right Solution to Grow Your Business

Discover how we help small businesses find CRM solutions that work for them, by being guided by your processes and needs,
Catherine Lynch
June 10, 2025
•
5 min read
Automation

What you can automate with a CRM (and why it matters)

Knowing what you can automate with a CRM can take your customer relationship management to the next level. This article recaps what a CRM is, why CRM automation is a game-changer and how you can get started with CRM automations. 
Catherine Lynch
May 20, 2025
•
5 min read
MarTech

CRM vs ERP: What’s the difference and which do you need?

As your business grows, you might reach a point where spreadsheets and basic software no longer meet your needs. If this sounds like your business, we can help demystify your options and support you to make impactful changes.
Catherine Lynch
May 12, 2025
•
5 min read
MarTech

Landing page optimization tips

With these landing page optimization tips, you can discover how to optimize your landing pages to enhance their performance and increase conversions.
Catherine Lynch
March 25, 2025
•
5 min read
MarTech

What is HubSpot?

Learn what HubCpot can do for your business, how it works and how we can support you with your HubSpot solutions.
Catherine Lynch
March 20, 2025
•
5 min read
MarTech

A guide to CRM

A Customer Relationship Management (CRM) system can help you better understand your customers and support them as they interact with your business and products. It can also save you time and money. 
Catherine Lynch
March 10, 2025
•
5 min read
Tracking & Analytics

Why you should tidy your Google Tags

Tidying up your Google Tags can have a much bigger impact than just looking neater when you log into your Google Tag Manager account. ‍When used correctly Google Tags are a powerful tool for your business. 
Catherine Lynch
February 25, 2025
•
5 min read
Reporting

Why the data matters

Discover why and how good data can support business growth and learn how to ensure your business data is reliable and useful.
Catherine Lynch
February 14, 2025
•
5 min read
Automation

Grow your business using automation

Discover how to grow your business using automation and decide which internal or client-facing automation options will help your business save time and money.
Catherine Lynch
January 31, 2025
•
5 min read
MarTech

Which marketing channels should you focus your time on?

Find out how to decide how to manage your martech stacks, get reliable data and decide where to focus your resources to drive business growth.
Catherine Lynch
January 27, 2025
•
5 min read
Tracking & Analytics

A simple guide to setting up Google Tag Manager

Learn how to set up Google Tag Manager in a few simple steps so you can start tracking activity on your site using Google Tag triggers.
Catherine Lynch
January 21, 2025
•
5 min read
Reporting

Business Reporting

Get an overview of the different types of business reports. Discover what these reports should include and how technology can support the process.
Catherine Lynch
December 19, 2024
•
5 min read
Tracking & Analytics

Google Tag Manager

Learn what Google Tag Manager is and decide if you need it on your website to complement your Google Analytics account.
Catherine Lynch
December 10, 2024
•
5 min read
MarTech

What is a Tech Stack?

Learn what a tech stack is and why setting up one that meets your needs can increase system productivity and reduce human error.
Catherine Lynch
November 18, 2024
•
5 min read
Tracking & Analytics

What is conversion rate optimisation?

Find out what Conversion Rate Optimisation (CRO) in business is, why it is important and how to best utilise your data.
Catherine Lynch
November 11, 2024
•
5 min read
Automation

Marketing Automation Explained

Find out what marketing automation is and how automating repetitive marketing tasks and streamlining workflows can improve ROI and make running your business easier. 
Catherine Lynch
October 25, 2024
•
5 min read
MarTech

Introduction to Deal Stages and Lead Statuses

Discover the essential dance between deal stages and lead statuses in B2B sales. Learn how to orchestrate a successful sales strategy with precision and harmony.
John Duboyski
June 22, 2024
•
5 min read
Tracking & Analytics

The Ultimate Guide to Google Analytics

Our GA4 guide tells you everything you need to know about Google Analytics, Including what it is, why it is important and how to use it.
John Duboyski
February 16, 2024
•
5 min read
Automation

When to get started with workflow automation

In today's fast-paced business environment, finding ways to streamline processes and improve efficiency is crucial. Workflow automation has emerged as a powerful solution for businesses looking to achieve these goals.
September 9, 2023
•
5 min read
Tracking & Analytics

What is Google Analytics?

Google Analytics is a powerful tool that provides valuable insights into website performance and user behaviour. It helps businesses gain a deeper understanding of their online presence and make data-driven decisions that drive growth and success.
September 9, 2023
•
5 min read
Tracking & Analytics

How to add Google Analytics to Shopify (GA4 / Google Analytics 4)

Follow this simple how to guide to add Google Analytics to Shopify (using GA4) and get access to valuable checkout performance data to understand the performance of your Shopify store.
John Duboyski
April 3, 2023
•
5 min read
Tracking & Analytics

Do I need Google Tag Manager for Google Analytics?

We'll cover the pros and cons of deploying Google Analytics directly to your site vs. deploying Google Analytics using Google Tag Manager.
John Duboyski
December 29, 2022
•
5 min read
Automation

Automatically Update Currency Exchange Rates for Hubspot Products

Step by step guide to using Make.com (Formerly Integromat) to automatically update currency exchange rates for Hubspot products using the Hubspot Products API.
John Duboyski
February 20, 2022
•
5 min read
MarTech

What is a Landing Page?... Why so much confusion

We'll finally answer those seemingly simple questions about landing pages that are clouded by conflicting and contrasting opinions across the internet.
John Duboyski
January 2, 2022
•
5 min read
Automation

Send LinkedIn Lead Gen Form Submissions to ActiveCampaign with Zapier

In this short walkthrough you'll be taken step by step through the process of building this automation... no manual Customer Relationship Management (CRM) uploads or contact creation required.
John Duboyski
July 4, 2016
•
5 min read
How the Right CRM Supercharges Pay-for-Lead Businesses. Image shows a magnet and two people icons.
MarTech

How the Right CRM Supercharges Pay-for-Lead Businesses

Choosing the right CRM is a strategic move. Your CRM might be costing you more than it's saving. Upgrade to unlock revenue, less stress, and scalable growth. You’re already paying for the leads, now make sure you're getting full value from every one.

CRM that powers sales-led SaaS growth
MarTech

CRM that powers sales-led SaaS growth

In a Sales-Led Growth model, CRM isn’t just admin; it’s central to revenue execution. Read on to discover how to boost your productivity with a CRM that works for you and your business.

Why PLG SaaS companies need a purpose-built CRM
MarTech

Why PLG SaaS companies need a purpose-built CRM

Learn why a CRM system might not be working for your PLG business and discover solutions that will boost your business.

CRM for small businesses blog banner. Image shows the text 'CRM for small business owners'. There are two orange icons, one showing a hand holding 3 people icons and the other showing two people icons talking with a speech bubble above their heads.
MarTech

CRM for Small Business Owners: Choosing the Right Solution to Grow Your Business

Discover how we help small businesses find CRM solutions that work for them, by being guided by your processes and needs,

Text saying 'What you can automate with a CRM and why it matters' with an image showing icons of a person, a graph going up, a cog and a message
Automation

What you can automate with a CRM (and why it matters)

Knowing what you can automate with a CRM can take your customer relationship management to the next level. This article recaps what a CRM is, why CRM automation is a game-changer and how you can get started with CRM automations. 

CRM vs ERP: What’s the difference and which do you need?
MarTech

CRM vs ERP: What’s the difference and which do you need?

As your business grows, you might reach a point where spreadsheets and basic software no longer meet your needs. If this sounds like your business, we can help demystify your options and support you to make impactful changes.

Landing page optimisation tips
MarTech

Landing page optimization tips

With these landing page optimization tips, you can discover how to optimize your landing pages to enhance their performance and increase conversions.

What is HubSpot? A guide to HubSpot
MarTech

What is HubSpot?

Learn what HubCpot can do for your business, how it works and how we can support you with your HubSpot solutions.

A guide to CRM - Customer Relationship Management
MarTech

A guide to CRM

A Customer Relationship Management (CRM) system can help you better understand your customers and support them as they interact with your business and products. It can also save you time and money. 

Tidy your Googe Tags - An image of a spray bottle and a Goolge Tags logo with 'shiny' sparkles
Tracking & Analytics

Why you should tidy your Google Tags

Tidying up your Google Tags can have a much bigger impact than just looking neater when you log into your Google Tag Manager account. ‍When used correctly Google Tags are a powerful tool for your business. 

An illustration showing three sheets of paper and arrows leading to a magnifying glass and a clipboard. The clipboard text says 'Why the data matters'.
Reporting

Why the data matters

Discover why and how good data can support business growth and learn how to ensure your business data is reliable and useful.

Business Reporting illustration showing graphs on a computer
Reporting

Business Reporting

Get an overview of the different types of business reports. Discover what these reports should include and how technology can support the process.

An image of LinkedIn Lead Gen Form Logo flowing to Active Campaign Logo via a Zapier labelled arrow
Automation

Send LinkedIn Lead Gen Form Submissions to ActiveCampaign with Zapier

In this short walkthrough you'll be taken step by step through the process of building this automation... no manual Customer Relationship Management (CRM) uploads or contact creation required.

A guide to Google Analytics GA4
Tracking & Analytics

The Ultimate Guide to Google Analytics

Our GA4 guide tells you everything you need to know about Google Analytics, Including what it is, why it is important and how to use it.

Hubspot Logo with Currency EUR flowing to Make.com (Formerly Integromat) then Currency USD Flowing Back to Hubspot
Automation

Automatically Update Currency Exchange Rates for Hubspot Products

Step by step guide to using Make.com (Formerly Integromat) to automatically update currency exchange rates for Hubspot products using the Hubspot Products API.

Google Analytics Logo and Shopify Logo with a plus symbol between them
Tracking & Analytics

How to add Google Analytics to Shopify (GA4 / Google Analytics 4)

Follow this simple how to guide to add Google Analytics to Shopify (using GA4) and get access to valuable checkout performance data to understand the performance of your Shopify store.

Use automation in business to boost growth and save time
Automation

Grow your business using automation

Discover how to grow your business using automation and decide which internal or client-facing automation options will help your business save time and money.

Google Tag Manager logo and text
Tracking & Analytics

A simple guide to setting up Google Tag Manager

Learn how to set up Google Tag Manager in a few simple steps so you can start tracking activity on your site using Google Tag triggers.

A digram asking 'Where should your marketing channels focus be?' showing a variety of online and offline options.
MarTech

Which marketing channels should you focus your time on?

Find out how to decide how to manage your martech stacks, get reliable data and decide where to focus your resources to drive business growth.

Google Tag Manager Logo
Tracking & Analytics

Google Tag Manager

Learn what Google Tag Manager is and decide if you need it on your website to complement your Google Analytics account.

A simplified diagram showing the three main components, sections or layers of a tech stack
MarTech

What is a Tech Stack?

Learn what a tech stack is and why setting up one that meets your needs can increase system productivity and reduce human error.

What is CRO, what does it entail and how can you utilise it for your business.
Tracking & Analytics

What is conversion rate optimisation?

Find out what Conversion Rate Optimisation (CRO) in business is, why it is important and how to best utilise your data.

Google Analytics logo with Google Tag Manager logo surrounded by questions marks
Tracking & Analytics

Do I need Google Tag Manager for Google Analytics?

We'll cover the pros and cons of deploying Google Analytics directly to your site vs. deploying Google Analytics using Google Tag Manager.

Introduction to Deal Stages and Lead Statuses
MarTech

Introduction to Deal Stages and Lead Statuses

Discover the essential dance between deal stages and lead statuses in B2B sales. Learn how to orchestrate a successful sales strategy with precision and harmony.

Image of a webpage surrounded by question marks
MarTech

What is a Landing Page?... Why so much confusion

We'll finally answer those seemingly simple questions about landing pages that are clouded by conflicting and contrasting opinions across the internet.

Marketing automation attract, nuture, convert
Automation

Marketing Automation Explained

Find out what marketing automation is and how automating repetitive marketing tasks and streamlining workflows can improve ROI and make running your business easier. 

A series of cogs
Automation

When to get started with workflow automation

In today's fast-paced business environment, finding ways to streamline processes and improve efficiency is crucial. Workflow automation has emerged as a powerful solution for businesses looking to achieve these goals.

Inspecting data and graphs on a computer
Tracking & Analytics

What is Google Analytics?

Google Analytics is a powerful tool that provides valuable insights into website performance and user behaviour. It helps businesses gain a deeper understanding of their online presence and make data-driven decisions that drive growth and success.

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