What does HubSpot do?
HubSpot, Inc. is a US-based SaaS (Sofware as a Service) company. They develop and market software products for inbound marketing, sales, and customer service.
HubSpot is an AI-powered customer platform with software, integrations, and resources designed to connect your marketing, sales, and customer service. Their services include a customer platform, a marketing hub, a sales hub, a service hub, an operations hub, a content hub, a commerce hub and a CRM (Customer Relationship Management) system. You could think of them as a place where marketing and customer service tools work in harmony with one another, making running your business easier.
ℹ️ Not sure what CRM is? Read this guide to CRM.
What is HubSpot best known for?
HubSpot is best known for its CRM platform and inbound marketing tools. These tools help businesses scale, whatever their size. HubSpot does this by giving teams the information and tools they need to support customers at any stage of their customer journey.
How does HubSpot work?
HubSpot uses AI to track customer interactions and provide insights that help businesses improve their customer experience. Its features support customers at each stage of their buying journey. It can publish blogs, run social media campaigns and launch ads to attract visitors. It can create landing pages, send emails and implement smart forms supporting you to convert leads. It provides all of a customer's interactions in one place, supporting you to close sales.
Is HubSpot a CRM or a marketing tool?
It is both. HubSpot offers a unified way to manage customer interactions, designed to drive business growth. CRM is HubSpots core functionality and in addition to this it offers a huge suite of marketing tools. These tools all integrate seamlessly with HubSpot’s free CRM, which gives you a comprehensive picture of your customers in one place. This level of integration isn’t generally available when using different platforms.
What is the HubSpot content hub?
The HubSpot content hub is an all-in-one, AI-powered content marketing software that helps you create and manage content. It allows you to create personalized content experiences to drive engagement across your entire customer journey. Content you can create includes, landing pages, case studies, blogs, podcasts and websites. It also allows you to manage different sites, SEO, A/B testing and videos.
What is the HubSpot sales hub?
The HubSpot sales hub provides sales software designed to drive productivity and revenue growth with tools that are easy to use. Its features support warming leads and managing customers. They include calling, live chat, automating tasks, integrations with Gmail and Outlook, managing pipelines, automating deals, scoring leads and reporting.
What is the HubSpot marketing hub?
The HubSpot marketing hub is an AI-powered software designed to help you generate leads and automate marketing. Its features include generating leads with emails, forms and live chat, automating marketing campaigns with contact management, segmentation tools and omnichannel marketing automation, and optimizing investments with campaign reporting, customer journey analytics and A/B testing.
What is the HubSpot service hub?
The HubSpot service hub provides tools that support you to retain your customers and strengthen your customer support. Its features include, a customer portal, live, omnichannel messaging, service analytics, task automation, shared inboxes and custom reporting.
What is the HubSpot operations hub?
The HubSpot operations hub connects your apps. This allows you to sync and clean your customer data with automations. Its features include over 1K compatible integrations, data sync, data duplication, scheduled triggers and datasets.
What is the HubSpot commerce hub?
The HubSpot commerce hub is a commerce suite that allows you to streamline your opportunity-to-revenue process. Its features include invoices, payment links, quotes, subscriptions, B2B checkout and revenue reporting.
What are the benefits of HubSpot?
HubSpot has a wide range of features, meaning it can help businesses with their marketing or sales.
It can help with business growth, marketing automation to nurture leads and grow audiences, and reporting on all your leads to give a comprehensive picture of your customer journey.
It has partnerships with major platforms like Salesforce and Canva, giving businesses the ease of their tools working seamlessly with each other. This reduces the need to move between different tools to get the information you need.
Does Salesforce own HubSpot?
No, Salesforce doesn’t own HubSpot, they are independent companies. However, they have an open and collaborative system which allows for seamless integration and two-way synchronization between their platforms.
Who is HubSpot's biggest competitor?
HubSpot has many competitors. Salesforce is generally considered its biggest competitor due to the number of features, customer base and integration capabilities of the two platforms.
Other competitors include:
- Pipedrive
- Act!
- Zoho CRM
- ActiveCampaign
- Mailchimp
- Customerly
- Keap
- Zendesk
Is HubSpot right for you?
HubSpot has a huge range of products and impressive features, however working out it if it the right fit for you and your business involves knowing what you need.
If you:
- Want to reduce the time you spend moving between tools and platforms
- Want to reduce the time you spend on manual tasks
- Want to improve your knowledge of what is working in your business pipelines
- Want a system that grows with you
- Want a system that is easy to use
Then HubSpot could be what your business needs.
💡 We have helped thousands of companies implement HubSpot.
💡 We have the experience to create and implement a plan that helps you get the best results out of HubSpot.
Contact us if you’re thinking about using HubSpot, or need help with your existing HubSpot setup. We’ll use our expert experience to help you get set up and guide you through onboarding your team.
Are you trying to solve a problem, and want a solution, not just information?
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